One of the most iconic sales tips of all time must be “Always Be Closing”.

For decades, sellers worldwide have been told to close left and right. There were pre-closes, trial closes, post-closes and probably closes upon closes.

However, like most “tactics”, sales tips have a limited shelf life. The fact of the matter is that today, closing no longer works.

Why ? Shifts in buyer behaviour mean today’s buyers are more educated, informed, sophisticated and self-aware. They are highly aware and wary of anyone trying to close them.

Sales Tips: The New ABC Of Selling

So what’s the alternative ? Watch this video and find out what the “New ABC Of Selling” is, and why it matters. And discover 5 practical, concrete ways in which to build a strong relationship with buyers.