I’ve been buying and selling for close to 20 years. And when it comes to finding ways to get in front of decision makers, I’ve tried them all.
Cold calling. Networking. Events. Speaking. Blogging. Video. Outbound sales.
Been there. Done that.
And guess what: some of these work, some of the time.
No matter what anyone says, you can get results through cold calling. Networking. Trade shows. Attending conferences.
But those results can be few and far between. And they’re almost always hard-won.
In my experience, there are three methods that work all of the time. No matter what industry. What company size you’re targeting. What type of decision makers you’re trying to get in touch with.
And it’s not just my experience either – there’s a ton of data from leading sales research firms (some of which I’ll reference in this post) that supports my thinking.