Yesterday evening, I was watching “Minimalism: A Documentary About The Important Things” on Netflix. I’ve long been a fan of decluttering, and attempting to live what I’ve come to think of as the 80/20 lifestyle (for more on applying 80/20 to business, click here).
Essentially, the philosophy and thinking behind it is pretty simple: less is more.
And, like any good fundamental thinking stream, it’s broadly applicable in virtually every area of life. Including business, and sales.
Selling used to be simple. You have something I want (typically, a good or service). I have something you want (typically, money or some other universal commodity). Let’s make a trade.
What could be simpler, right ?